Epic Case Study
Update, August 2021: Recently Epic got acquired, this was around two years after we began working together.
Epic is the world’s leading reading platform for kids. They connect children with their favourite books whether they’re newer titles or cherished classics.
When Epic’s Director of Acquisition, Shannon Mentzer, took a look at their marketing channels she noticed something interesting: their highest value users were coming from organic search engines – an area that they hadn’t yet invested in. She decided it was time to change that.
What Shannon most wanted was someone who could work closely with their team to drive real business results through search traffic.
For me, quality was a big one. And speed as well. I wanted somebody that was more nimble and could react quickly. So I really think, for me, it was more just somebody that I thought would do a good job with it.
We began working closely with Shannon to create a plan that would drive search performance. The great thing about working with Shannon, and the other folks at Epic, is that they’ve seen SEO achieve huge returns at places they’ve worked at before.
Chris presented the SEO plan to Shannon, and then the rest of the executive suite, who bought in completely. There was clear excitement about the search opportunity.
We kicked off with a full SEO strategy exercise before delving into the technical setup of the site. Improvements on this front, in particular, continues to be a massive lever that’s driven multiples in SEO performance.
Then we spun up a content initiative to continuously target, and achieve number one rankings, for valuable keywords. This has driven multiple #1 rankings for the majority of the terms we targeted, none of which we’d ever ranked for before.
We continue to work on these initiatives, as well as other high leverage tasks, like link building, improving engagement, and building internal links, to drive results.
The results to date have reflected Epic’s ongoing commitment to the channel and readiness to work with Sagashi Labs to achieve big things. We’ve been working together for over 18 months and in that time organic traffic has tripled (+208). Today, organic search is Epic’s single biggest marketing channel.
For us though, the most exciting part of the journey is not the results we’ve already achieved, but the results we’re looking forward to creating with a fantastic client.
[Shannon quote on how she feels about the progress of SEO, and what she’s looking forward to in the future]