Juni Dominates SEO in Edtech
Juni is an education platform that provides 1:1 learning options for school aged children. They mainly focus on STEMs courses, and coding. Vivian and Ruby first approached Chris via the Y-Combinator network.
As a fledgling company they had a previous consultant who had done effective work, but they were now looking to work with someone new, and to take their SEO in a new direction.
One of Juni’s key challenges has been connecting with new users while building out a new product category. Juni’s system isn’t the same as old school tutoring, so how do you connect with folks who are searching for tutoring, and let them know you have a better solution to their problem?
Adding to the challenge, MIT, and other large sites, were dominating the rankings for the keywords we were targeting. This was going to be a tough, and exciting, SEO challenge.
Together, we embarked on a three month engagement in February 2020 that we’ve continued to this day. As you may have noticed, this coincided with the emergence of COVID-19.
Our first steps were to cover the technical and onpage setup of the site, doing a comprehensive keyword research, and then a full strategy project before tackling content operations and backlinks.
Where Juni has really shined is in their approach to content. The SEO playbook we’ve executed, and continue to execute, has been so effective that we began ranking on page 1 for keywords like “algorithm”.
The key to this success has been:
- Working with the editorial team to create effective SEO processes so that our SEO focused posts acquire rankings, traffic, and business.
- Creating a culture of SEO in the marketing organization.
- Focusing on a hub and spoke content model.
- Effective tactics to create strong internal links, and external backlinks.
It’s been tremendously gratifying to work with a client who has been so engaged in executing the strategy to a high standard. The SEO future for Juni is looking brighter than ever!
Sagashi Labs has been great for our SEO. Both in terms of results and in the working relationship. We've really seen a big increase in the terms we rank for, and it's driven an incredible amount of good traffic to the site.
Chris is very organized, proactive, and just plain smart! You can tell he loves SEO and trying to make it easy to understand and work with. If you're thinking of hiring him, then I completely recommend.