Christian Thurston

Christian is the founder of Sagashi Labs and has been doing demand growth with startups for over ten years.

He's also cofounded 2 VC-backed startups:

  • SearchEye, a brand signals marketplace, which he bootstrapped to $2M in AR, and raise $800K seed round in 2023.
  • SportHold, sports prediction, 500 Startups Batch 9 in Mountain View.

Christian was also Head of Growth at Gigster (YCS15), as the #4 employees with 6 weeks before YC demo day. In those 6 weeks we grew revenue from $300K per month to $1.6M per month, leading to a $10M Series A by A16Z.

He also loves Japanese novels, lifting weights, and cinema.
Expertise:
  • Growth – Demand, revenue, traffic
  • AI-related growth opportunities
  • ROI modeling and forecasting for growth
  • Organic search & programmatic SEO
  • Backlink generation and digital PR
Education

BSc Mathematics

Find Christian beyond Sagashi Labs
Christian’s recommended Reading

Articles from Christian Thurston

How to Track AI Chatbot Traffic in GA4

AI chatbots like ChatGPT, Claude.ai, Perplexity, and Gemini by Google are growing in popularity and referring significant traffic to websites. As a type of traffic, this source of traffic should be tracked separately by webmasters in the same way that Social Media, Organic Search, and Paid Ad Traffic is currently tracked today. You can argue […]

Distribution moats are all that matter.

To create value, startups have to improve the lives of users in meaningful ways. We call that piece "innovation". This is hard because the obviously great ways to do this are taken and already being done by some other business. There has been plenty written about the odyssey to get to product-market fit and I […]

crossmenu